Reasons why your immigration law firm in London is not successful

Immigration law is a hot-button concern at present. You’d think that the average immigration law firm would be loaded with more clients and cases than they could manage, but if anything, the opposite is true. Some people may curse lethargic business on there being too many lawyers coming out of law school. Others may assume that they just don’t have the right clients in the area.

Here are 7 common mistakes that immigration law firm in London might be committing.

1.       Lack of a proper plan

You have a website that’s fully functional with all of your current information. It’s possible that you may even have a Facebook page or a few other social profiles for your firm.

Having specific elements you’d employ to market yourself isn’t the same thing as having a clear marketing strategy. If you want to grow your firm, you need to sit down and come up with a marketing plan you can follow.

2.       Improper understanding of target mark

This may come as a shock, but “anyone in need of an immigration lawyer or immigration law firm in London” isn’t a feasible answer. In order to have a successful immigration law firm, you need to have a clearly defined target market and client.

Take time to really think about your ideal client and what motivates them. Think about how old they are, how much money they make, and why they’d want to use your services.

3.       Non-maintainable relationships

So large number businesses depend on word of mouth advertising, and it isn’t any specific for lawyers. If your relationship with the client ends once the case is over, you’re missing out on a lot of potential new business.

Discover ways to stay in touch with clients after you’re done working with them. You never know if they have a friend, coworker, or family member that could use your help.

4.       Relying too much on worldly content

A majority of marketing and advertising professionals will say to you that content is king in their industry. In the past content classically meant written words, but now content could be any and all mediums you use to communicate with your clients and stakeholders.

There’s nothing erroneous with writing a few blog posts and social posts, but if you only rely on the written word you could be missing out on some much-needed clients.

5.       Lack of competitive edge

f your firm’s big marketing message is that you offer immigration law services, you need to take some time to define what makes you different from other law firms.

Simply put that you provide specific services isn’t enough to win new clients. They can find large numbers of other firms that offer the same service, that’s why you need to find your differentiator and make it a part of your marketing message.

6.       You talk legal

Using complex legal language in your business promotion can easily distance yourself from your clients. Make sure you’re using language people can easily related to and take extra time to explain some of the more complicated parts of the legal process.

7.       Get good reviews

Word of mouth is still a prominent way for businesses to get new customers and clients, and review websites have become the new “word of mouth” for the 21st century.